Bio

About Michael

When it comes to positioning a brand and articulting what makes its offerings distinctive and compelling, there is simply no one better than Michael Baldwin. He has an uncanny way of pulling so many threads together, extracting what’s most relevant, expressing it clearly and simply.
Framework

Liz Paley

Founder and PrincipalFramework Consulting New York

Michael Baldwin is an accomplished leader in the communications industry with more than 35 years of top 10 advertising agency experience in building global brands, leading global teams, solving complex strategic problems, and developing world-class creative campaigns.

He is the founder and principal of MICHAEL BALDWIN INC, which offers branding and communications coaching. Michael helps individuals, companies, and brands Be better ®.

Michael spent eight years with Ogilvy & Mather New York, where he was the Worldwide Account Director for the $500 million IBM account. He also managed the global SAP account, where he led the integrated communications campaign and built a global team in over 40 countries.

He is a highly decorated creative professional, having won the David Ogilvy Award for his leadership on the SAP global brand campaign and a Cannes Gold Lion, Clio, British D&AD Silver, and Ad Age’s “Best of the Year” TV Campaign award for copywriting on Apple.

Michael has held posts at other top agencies such as Ammirati & Puris, BBDO, and FCB, where he headed up campaigns for Apple, Compaq, Ashton-Tate, and NeXT.

Michael also offers a one-of-a-kind presentation workshop that turns presenters into truly effective communicators. He has developed an entirely original way of enabling people to put the focus of a presentation back where it belongs—on the presenter. He is the author of Just Add Water ®: An incredibly easy guide for creating simple, powerful presentations.

Michel has a B.S. in Chemistry from Beloit College in Wisconsin, studied professional acting at the William Esper Studio, and lives in New York.

When it comes to positioning a brand and articulating what makes its offerings distinctive and compelling, there is simply no one better than Michael Baldwin. He has an uncanny way of pulling so many threads together, extracting what’s most relevant, expressing it clearly and simply.
Framework

Liz Paley

Founder and PrincipalFramework Consulting New York

Three

Promises

Be better®

Brand

Advertising agencies overcomplicate it. Branding agencies would have you believe it is a Dark Art, better left to the experts. But the truth is that the creation and stewardship of a brand is not a mystery at all—it merely requires common sense and the application of three key principles: Clarity, Consistency, and Conviction. Disney, Apple, Nike, and IBM are just a few examples of world-class brands that understand that the creation of a brand begins with a distinct point-of-view—a crystal clear understanding of what a company stands for and its mission in the world.

Michael has spent 35+ years in successful branding and communication management. His unconventional, non-linear discovery process is designed to help companies decipher their true identity, purpose, and passion, and untangle overcomplicated branding and naming strategies.

Download the Be better ® BRAND workshop summary below:

Be better®

Presenter

PowerPoint slides have become the center of gravity in presentations today, not the presenter. Everywhere you look, the tool that promised to make presentations exponentially better is facilitating just the opposite—turning slides into dense pages that belong in an appendix, and creating a global competition to see just how much information can be crammed onto a single slide. Is it surprising that audiences are frustrated with presentations that are incomprehensible or incoherent?

This workshop reverses the trend, and puts the focus—and the power—of every presentation back where it belongs: with the presenter. It transforms ineffective presentations into ones that clarify thinking, catalyze buy-in, improve decision-making, and close deals.

Seeing is believing: one client’s first TEDx Talk.

Michael is the author of Just Add Water ®: An incredibly easy guide for creating simple, powerful presentations.

Be better®

You

You don’t have to be in the advertising business to know about brands and branding. Simply put, a brand is a promise. But what is a personal brand? And why is it important to cultivate yours?

A personal brand is your promise of what people can expect from you. Cultivating that brand means you control how you are perceived, in terms of what you do, say, write, wear, and how you behave and interact. Those who take personal branding seriously—from Steve Jobs to Lady Gaga—know the value of being perceived as unique and the importance of consistently demonstrating those qualities that differentiate you. Through a series of one-on-one sessions, this process distills what defines you and ensures that every point of contact and communication with the world consistently reinforces your unique personal brand.

Very few experts can teach their craft as well as Michael Baldwin can teach how to write and deliver compelling presentations.

Meredith Kopit Levien

Chief Operating OfficerThe New York Times

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The Book

Just add water

Michael Baldwin's Just Add Water is dedicated to putting the focus — and the power — of every presentation back where it belongs: with the presenter.

I have always believed that passion and common sense are what it takes to be truly successful. This book has both.

Matt Seiler

Chief Executive OfficerIPG Media Brands